Will Smith

The Plum Guide

Will Smith

Head of Internationalization

Great & surprising design is my passion. I trained as an architect, have run an art gallery selling video installations, was on the board of the innovation consultancy Happen for 6 years (where I helped global brands like Dorchester Collection & Easyjet grow through new service design propositions) and now work at Plum Guide – the Michelin Guide of short term rental homes. We’re a London based tech start-up just closing Series B, and I look after our expansion into new markets. We launch 5 cities in 2018, and will do further 25 in 2019.

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It was my first time coming across to Europe and getting involved with such a strong serviced apartment community, which was very exciting. I got some really positive feedback from everyone and someone even offered to buy me a coffee when I said I’d come all the way from Japan!

Setsuko Fujiwara, Space Design, 2019

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